Luis Bateman, the project's lead, oversaw five experiments that were tested on visitors and staff. Vault-Tec sales staff were instructed to manipulate potential applicants by making them feel like part of the Vault-Tec family and handing out brochures such as 'Mutations: It Could Happen To You.' and hidden monitoring rooms made it clear that the ride was also used to experiment on visitors and staff through Project Consumer Guidance. The attraction was opened as a way to attract customers to purchase spots in Vaults.
